Case Study:

 

DJ Wonder Productions Branding and Logo Reveal

Client: DJ Wonder Productions is an experienced wedding and events deejay service that operates in the Washington, D.C. metro region. djwonderproductions.com
Goal: This client was seeking a logo refresh, and an animated logo reveal for branding videos. The Challenge: The original logo design wasn't a bad approach, just poorly executed. Deejays market themselves with their personalities and equipment, so there were a few issues that needed to be addressed. The tone-arm used in the logo isn't the type of tone-arm found on Technics 1200s, which is the turntable used by the client. The thin lines of the image were an issue for scalability. Adjusting the text and image to avoid overlapping seemed like the proper approach for a cleaner appearance
The Process: An actual Technic 1200 tone-arm assembly was used to recreate the image. 
 A broader stroke throughout the design improved the logo scalability. 
 The text was moved slightly to no longer overlap the tone-arm image, and connected to the border for a more appealing look.
Results:

(301) 363-7873  |  one@dropincity.com

Germantown, MD

Dropincity.com © 2020  |  All RIghts Reserved

Client: DJ Wonder Productions is an experienced wedding and events deejay service that operates in the Washington, D.C. metro region. djwonderproductions.com
Goal: This client was seeking a logo refresh, and an animated logo reveal for branding videos. The Challenge: The original logo design wasn't a bad approach, just poorly executed. Deejays market themselves with their personalities and equipment, so there were a few issues that needed to be addressed. The tone-arm used in the logo isn't the type of tone-arm found on Technics 1200s, which is the turntable used by the client. The thin lines of the image were an issue for scalability. Adjusting the text and image to avoid overlapping seemed like the proper approach for a cleaner appearance The Process: An actual Technic 1200 tone-arm assembly was used to recreate the image. 
 A broader stroke throughout the design improved the logo scalability. 
 The text was moved slightly to no longer overlap the tone-arm image, and connected to the border for a more appealing look. Results:
Client: DJ Wonder Productions is an experienced wedding and events deejay service that operates in the Washington, D.C. metro region. djwonderproductions.com Goal: This client was seeking a logo refresh, and an animated logo reveal for branding videos. The Challenge: The original logo design wasn't a bad approach, just poorly executed. Deejays market themselves with their personalities and equipment, so there were a few issues that needed to be addressed. The tone-arm used in the logo isn't the type of tone-arm found on Technics 1200s, which is the turntable used by the client. The thin lines of the image were an issue for scalability. Adjusting the text and image to avoid overlapping seemed like the proper approach for a cleaner appearance
The Process: An actual Technic 1200 tone-arm assembly was used to recreate the image. 
 A broader stroke throughout the design improved the logo scalability. 
 The text was moved slightly to no longer overlap the tone-arm image, and connected to the border for a more appealing look.
Results:
Client: DJ Wonder Productions is an experienced wedding and events deejay service that operates in the Washington, D.C. metro region. djwonderproductions.com Goal: This client was seeking a logo refresh, and an animated logo reveal for branding videos. The Challenge: The original logo design wasn't a bad approach, just poorly executed. Deejays market themselves with their personalities and equipment, so there were a few issues that needed to be addressed. The tone-arm used in the logo isn't the type of tone-arm found on Technics 1200s, which is the turntable used by the client. The thin lines of the image were an issue for scalability. Adjusting the text and image to avoid overlapping seemed like the proper approach for a cleaner appearance
The Process: An actual Technic 1200 tone-arm assembly was used to recreate the image. 
 A broader stroke throughout the design improved the logo scalability. 
 The text was moved slightly to no longer overlap the tone-arm image, and connected to the border for a more appealing look. Results:
Client: DJ Wonder Productions is an experienced wedding and events deejay service that operates in the Washington, D.C. metro region. djwonderproductions.com Goal: This client was seeking a logo refresh, and an animated logo reveal for branding videos. The Process: An actual Technic 1200 tone-arm assembly was used to recreate the image. 
 A broader stroke throughout the design improved the logo scalability. 
 The text was moved slightly to no longer overlap the tone-arm image, and connected to the border for a more appealing look.
The Challenge: The original logo design wasn't a bad approach, just poorly executed. Deejays market themselves with their personalities and equipment, so there were a few issues that needed to be addressed. The tone-arm used in the logo isn't the type of tone-arm found on Technics 1200s, which is the turntable used by the client. The thin lines of the image were an issue for scalability. Adjusting the text and image to avoid overlapping seemed like the proper approach for a cleaner appearance Results: